Website: https://www.targetsportsusa.com/
Target Sports USA Overall Rating: [3.9 / 5.0]
Target Sports USA delivers solid ammo prices and quick shipping, but mixed support and strict return rules hold it back.
Target Sports USA Summary
Founded in 2009 and based in Cheshire, CT, Target Sports USA is an online ammunition retailer known for its AMMO+ membership, free case shipping, and a live-inventory website. It ships 99 percent of orders within 48 hours and holds an A+ BBB rating.
Evaluation Criteria
Quality & Reliability
Target Sports USA delivers consistently reliable ammunition with clear inventory tracking and secure packaging. Reports of defective ammo are rare, and issues like damaged cases or rounds are promptly resolved through replacements or refunds. Users appreciate the attention to shipping safety and product accuracy.
Customer Experience
Customer interactions are typically positive but vary significantly. Quick, friendly resolutions to problems are common, especially around product issues. However, recurring complaints about abrupt or dismissive attitudes, particularly regarding auto-renewals and subscription management, indicate room for improvement in consistency and communication.
Transparency about pricing, availability, and shipping timelines is excellent.
Value for Money
Target Sports USA shines with attractive everyday ammo pricing, particularly through the AMMO+ membership program. For $95 annually, members receive free shipping on ammo, exclusive discounts, early product access, and occasional free gifts. The value for frequent shooters quickly outweighs the initial cost, making it one of the better deals in ammunition retail. Even for non-members, Target Sports pricing is quite often some of the best around.
Industry Reputation
Target Sports USA holds a solid reputation within the firearms community, bolstered by longevity, consistent performance, and an A+ rating from the Better Business Bureau. While forums like AR15.com and Reddit reflect predominantly positive experiences, Trustpilot ratings around 2.3/5 point to inconsistency in broader public perception.
Shipping
Shipping is typically quick, with the vast majority of orders dispatched within 1–2 business days. Customers often praise discreet packaging, shipment accuracy, and reliable delivery timelines.
For non-members, shipping is not free except for case purchases (no dollar amount free shipping), but the shipping cost is reasonable.
Returns
The return policy at Target Sports USA is notably restrictive. Ammunition, primers, and certain accessories are non-returnable under any circumstance. Non-ammo products that are returnable incur restocking fees, and returns must be processed within 30 days. This stringent policy frequently draws criticism from customers who encounter unexpected complications.
Other
The AMMO+ membership program is a standout feature, highly valued by frequent purchasers for its combination of discounts, free shipping, and special perks. Members often report rapid savings and high satisfaction. However, clearer communication around auto-renewal procedures could improve overall satisfaction.
Target Sports USA accommodates customers from restrictive jurisdictions, offering compliant ammunition sales that other retailers might avoid. Additionally, their practice of including occasional surprise gift boxes with membership is generally well-received, though some recipients express frustration when gifts do not match their firearms or calibers.
Reviewer Notes
I reload almost all of my ammunition and typically only purchase rimfire or defensive rounds so the AMMO+ membership is not cost effective for me based on my very limited volume. I can certainly see the benifit, though for people who purchase the majority of their ammo.
User Feedback Highlights
- “A friend and I split the [AMMO+] membership and it’s legit – good prices with free shipping.” – Reddit
- “Hard to believe anyone could be unhappy. In stock, best price, super quick.” – Trustpilot
- “Buyer beware! Customer service has gone downhill and replies feel snippy.” – Trustpilot
We actively gather feedback from the broader firearms community to ensure our reviews reflect a range of real-world experiences.
Target Sports USA Final Verdict
Target Sports USA remains a reliable choice for ammunition, especially for high-volume shooters who appreciate competitive pricing and swift shipping. Enhanced transparency and improved customer service would further strengthen their appeal.
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